Video content engages web surfers. There’s a reason that over 48 hours’ worth of video is uploaded to YouTube every minute.1 That’s right. Two days of video, every minute (that’s 8 years uploaded every day). If you’re not embracing video on your website or blog then you’re losing out on one of the fastest growing media segments.
Online marketing professionals know that video entries and tutorials build a rapport with your target market that can’t be achieved by written material alone. Video-blogging puts a face to the content writer behind the great information appearing on your site. In addition to helping you relate to your readers more personally, you can create a variety of clips that supplement your other content. You can create how-to segments, product demonstrations, or visually explain concepts that are difficult to grasp via a text blog entry.
Because of the interactive nature of video, these types of posts increase the user activity on your website. Visitors tend to linger on pages with video longer than on pages with just text. This increases the odds that they’ll explore the rest of your site, link to your post, and subscribe to your newsletter or feed. People can also share video content easily and quickly with their friends via social media or by embedding a clip into their own blog, resulting in valuable backlinks. Easily reach a wide audience by adding your content to sites like YouTube or eHow. This can be done in a matter of minutes and is a low-cost way to attract large numbers of new users to your blog.
Video gives you an additional method for generating dynamic and original content. By adding this potent format to the mix, you add variety and make it more likely that readers will return. A combination of video and text entries keeps things interesting for your target audience and gives them a reason to return. Use video to express yourself in creative ways or visually connect with users and you will not only gain new traffic, but you’ll discover a great way to reach out to your community.
Sara Onderdonk is a member of the Content and Article Writers Network of Internet Writers and Bloggers. To learn more about the CAW Network go to http://www.ContentAndArticleWriters.com









